6 analysis prepositions have been identified to facilitate the investigation of purchaser Frame of mind persuasion depending on the literature. Additionally, variables which include ad good quality, demographic distinctions, and the technological context of VR and AR commercials can aid central route persuasion, although resource credibility, social presence, and information written content in VR and AR ads ended up discovered being the persuasion elements beneath the peripheral route.

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General, the study presents a way to look at shopper attitudes by means of VR and AR advertisements utilizing the ELM theory.

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